The Types Of Branding (And How To Utilize Them)

When you look around, you will find a range of brands with different identities, using multiple branding techniques to be stand out.

At first, it seems so simple to start a business, and one thinks that all it needs the assistance of a credible logo design agency to get a unique logo and responsive website or a retail store.

There is no denying that these elements are valuable but enough to grow a business. In simple words, we can say that brand is the business’s personality, while branding is the process to enhance and express that personality.

However, there are different types of branding available out there. So, do you have an idea which type is the best for your brand?

Read this blog post to explore some widely-used branding types.

Personal Branding

At first, it sounds weird to consider any person as a brand because humans are not a product or service you can sell.

But, for a moment, think of your favorite movie star, sportsperson, politician, or social activist. You might want to follow your favorite public figure in every sector of life.

Like you, there will be plenty of other followers of that personality who keep their eyes on his or her actions through social media. Such followership comes through personal branding.

If you are famous among the people, it will be easier for you to win new customers and build a fanbase.

In personal branding, you need to develop a unique personality on social media and different public platforms to relate with the masses and make them follow you.

In this way, people will start making a perception of you. That perception can be positive or negative as you can’t influence everyone.

personal branding

The best example of one of the most famous public profiles is Elon Musk – Tesla CEO and SpaceX founder. Elon’s persona has both positively and negatively impacted his companies.

However, there is no denying that he has millions of followers who can buy every product or service he promotes or support his initiatives and opinions without having any second thought.

So, it’s essential to get yourself a unique identity with the help of a logo design agency and start working on personal branding.

Corporate Branding

Without brand recognition and a respectable reputation in the market, you can’t grow your business. Like other branding types, corporate branding depends on your choices and actions.

This branding is not limited to a unique logo designed by a professional logo design agency, a website, or ads. It includes multiple aspects, such as how your company operates socially and professionally, the recruiting process, and the company’s culture. All these elements shape people’s opinions about your brand.

You can make a solid and exemplary brand image without making these aspects flawless. When it comes to perfect corporate branding, there’s no better example than Google.

From free food to medical care, free shuttle services, and handsome parental leave amount, everything at Google is exemplary. According to employees, working at Google doesn’t feel like a job; it feels like an opportunity.

Product Branding

Product branding is like personal branding; the only difference is here, you promote a specific brand instead of a person.

The purpose of product branding is to introduce your product to the right audience. For effective product branding, you should have a deep understanding of your target audience and market.

The best way to understand the end consumer, you should create a buyer persona. It will help you to find out which group of people will purchase most of your products.

For instance, the vital factors to consider while building a buyer persona include the customer’s age, location, interests, and desires.

Most important of all is to find why people will buy your product. When you are clear about your target audience, it will be easier for you to develop strong product branding.

Besides, to make your product stand out, it’s imperative to have a unique logo, color palette, and font style. It’s better to connect with a reliable logo design agency to shape your product in the best way possible.

product branding

There are plenty of examples of excellent product branding, including Apple, Coca-Cola, Starbucks, McDonald’s, etc., etc. but it’s a lack of knowledge if you do not mention the name of Nike when it comes to successful product branding.

From a small shoe seller to a top-ranked athletic and fitness lifestyle brand, the journey of Nike is exemplary for startups to get inspired by how the brand has enhanced its brand image over the years and now rules the world. Today, Nike’s iconic swoosh is the most recognizable logo globally.

Service Branding      

Comparably, the most challenging branding among all is service branding. Products are easy to promote as they are tangible and can be experienced for the first time. However, challenging doesn’t mean that brands find it difficult.

All you need is to think out-of-the-box and come up with an excellent strategy. If you want successful service branding, you need to be stand out by providing services in a way that meets people’s expectations every time they approach you.

For instance, if you are an internet service provider, instead of setting up automated replies, you should make a supportive team that friendly and promptly respond to all customer queries on call.

In this way, you can offer the best customer experience, and it will make your users recommend your services to others and keep them stick to your company.

Remember, if you provide any service like customer support, you should use it to build trust. Undoubtedly, you will not receive the results immediately, but if you deliver the services par excellence with consistency, you can set yourself apart from your competitors.

You can make your product stand out by getting a well-designed, inspiring logo with the help of a logo design agency and robust branding strategies, but you can’t make your services trustworthy until you show consistency in quality.

Service branding ultimately depends on the customer experience. Ikea’s web-based ‘Home Planner’ service is the best example of service branding. With this service, you can easily plan furniture in your home.

Retail Branding

The best way to grab the attention of every passer-by towards your newly launched brand is to invest in retail branding. In the physical market, to set yourself apart from your competitors, it’s a must-do branding.

From eye-catching and unique outlet design to the inspiring logo designed by a logo design agency, soothing lighting, breathtaking décor, soft music, alluring product display, and more, everything should be on point to create the best experience for shoppers so that they visit your store again and again.

There is no denying that digital platforms are snowballing, and of course, people find it more comfortable to get things in the comfort of their homes.

This trend will keep growing in the coming days. So, it’s high time for retailers to seriously think about redesigning and renovating their stores if they want people to keep visiting them through doors.

Check out H&M Hammersmith-based store or Levi’s flagship store in Times Square to get inspiration.

Digital Branding

As the name suggests, digital branding is branding that takes place online. Unlike other specified types, digital branding covers all kinds of branding that happen online.

Whether it’s personal branding, product branding, corporate branding, retail branding, or service branding, all are linked with online marketing in one way or another.

The success of your social profile, your company’s logo and website, ad campaigns, and customer support; all is dependent on the digital marketing strategy.

If your brand has both a physical and online presence, effective digital marketing is imperative as it will benefit your business significantly.

digital branding

To do things work well for both your physical and online store, you should use the same tone on both platforms, and the design choices should be linked between both stores.

To build a meaningful relationship with the customers in today’s world, it’s essential to work on digital branding. You should plan everything perfectly before any implementation.

Cultural And Geographical Branding

Culture usually relates to the geographical location; that’s why we will discuss them together.

Although logo and website are crucial in any branding, you don’t need a logo design agency or a web developer to make cultural and geographical branding effective. So, these types of branding are famous in the tourism industry.

Let’s start with cultural branding. It focuses on the cultural values of a specific region. Do you ever hear about ‘La Tomatina?’ It’s the most popular and oldest Spanish festival celebrated every year on August 25. Festivals are the best example of cultural branding.

On the other hand, geographical branding represents places, states, cities, or even countries. Think of ‘the city that never sleeps.’

What clicks in your mind whenever you heard this slogan? Obviously, it is New York City. Similarly, Eifel Tower is the symbol of Paris, and Mount Fuji represents Japan. These are some best examples to understand cultural and geographical branding.


As you can see, there are various brandings that businesses worldwide use to represent themselves and tell the world who they are and what they are selling. Many companies employ more than one branding type to promote their brand. We hope that this blog post will help you determine which types of brandings will best for your business.

Yashik Patel
Yashik Patel is a Google Certified, Digital Marketing and professional Blogger. He has 5+ years experience in SEO, SEM and ORM (Online Reputation Management) field.

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