Running a gym is not an easy task. Apart from hiring staff, building a website, and buying the right equipment, it is equally essential to develop and maintain a good reputation among your customers.
Consumers are becoming more health-conscious, and thus, they are looking for an enhanced fitness experience.
It could be quite challenging for a club manager to keep up with the consumer trends while they are also busy signing up new members, coordinating appointments, and cleaning the gym.
The problem can is solvable by using smart and modern technology — online gym software. It streamlines and automates day-to-day operational activities.
So, what is online gym software?
An online gym management software is an all-in-one management tool that is designed to help you eliminate mundane tasks and automate daily administrative activities. It helps reduce responsibilities by simplifying many inefficient processes and streamlining gym operations.
The software mainly comprises website builders, finance and payment module, contact database, scheduling and attendance, booking system, and lots more. For instance, it improves communication through emails, newsletters, and automated invoices.
Using the software, you can easily create an easy-to-update website with an event calendar and online resources. It enables you to maintain a membership dashboard to keep track of your customers much more easily.
In short, it is the key to providing an excellent customer experience. Before we talk about how online gym software can help, let’s discuss why customer service is essential.
Benefits of Improved Customer Service
Did you know that up to 58 million people go to the gym every year? That’s huge! But only 33% of those who have gym memberships use them. For this reason, it becomes even more than essential to improve your gym’s business.
Excellent customer service not only helps bring in new customers but also retain your old members.
- It brings value to your business
Excellent customer service can help build goodwill for your business, which can help maximize your profit.
- It improves customer retention rate
When each member comes in, try to greet them with a smile. This small gesture shows them that you are friendly and value their presence. It will make them want to stay at your club and won’t hesitate to renew their membership.
- It strengthens long-term relationships
People like to come back when they are treated well. It helps build brand loyalty.
Improve Customer Experience By Using Online Gym Software
This section will shed light on how gym management software can help you delegate your tasks to improve work efficiency, which ultimately results in happy customers.
Personal Training Bookings and Schedule
Usually, every gym trainers have multiple jobs. They teach at other gyms as well and also juggle between their other part-time job. It can get quite hectic for them as well as the gym managers. Gym managers have to schedule their own tasks and monitor personal trainers’ timings too.
Manually scheduling times and bookings are more prone to human-made errors, such as fixing double-booking mistakes. However, online gym software enables staff members to manage reservations online and completely stay away from the scheduling process.
The software enables multi-users access through admin control. Thus, personal trainers can set their own time slots in the system at their convenience.
In fact, a good deal of software also has a client portal, whereby gym members can book their training sessions from the comfort of their own homes. It makes the whole booking session easy and convenient, leaving your customers more satisfied.
With an automatic scheduling system, gym managers can efficiently manage timetables.
The front desk is the place where customers either come to solve their problems, inquire about the membership, or complain if there’s any.
It can be quite disappointing for them if they visit the front desk and find it empty.
Firstly, the best home gym equipment ensures that the time shifts for your front-desk staff are appropriately allocated, and no time slots go missing.
Secondly, modern customers like to have control over their own service experience. They want to solve the issues by themselves. With advanced club management software, you can allow customers to take control of their memberships.
For instance, the installation of self-serve kiosks allows customers to manage their membership parameters, pay membership fees, and more. And by integrating it with the gym software, you can easily automate control over the gym’s entry system.
Furthermore, using the client portal, potential customers can directly sign up for the membership or renew it. The extent of customer satisfaction is directly proportional to how quickly their problem gets solved.
Besides, it frees up extra time for managers to focus more on enhancing customer service in their business.
The first contact point for your customers is your gym staff members. If you keep your employees happy, they will automatically treat the customers well.
Managing your employees is not an easy thing to do. Late payrolls, miscalculated commissions, and delayed bonuses can lead to disgruntled staff. It is all avoidable by implementing online gym technology.
A gym management system comprises allocation tools that allow managers to set up and manage commission rules for each employee.
A reward system in any form — a monthly bonus or commission system — can drive great motivation. For instance, you can reward salespeople for the number of new leads they bring in within a month. You can also offer commissions every time a member signs up for a new training session.
The software removes the need to manually calculate the employee’s commission at the end of the month or quarter. Thus, it reduces the chances of human error and keeps your employees satisfied.
By streamlining all activities, online gym software enables club managers to devote extra time to maintaining and growing their business. With fewer operational responsibilities, they can focus more on how to improve the customer experience.
In today’s time, adapting to advanced technology can help achieve success in reality.