Benefits of Multi-Channel Ecommerce for Overall Online Business Success

Multi-channel eCommerce is a rather new way of doing business online. It allows to sell products not only via a single website but also through a large number of retail channels.

This is very useful, as currently plenty of customers become more mobile and prefer to go shopping online using various types of modern devices. The product items are always available at hand and customers don’t have to waste their precious time on driving to traditional brick-and-mortar stores. With the expansion of multi-channel selling model, merchants provide their prospects with the opportunity to shop wherever they are and from any favourite device (desktops, laptops, tablets or smartphones).

Actually, it’s universally known of such channels as online stores, multi-vendor marketplaces, mobile stores, mobile ecommerce applications which are the most widely used means. Amazon and eBay integration will help reaching more customers and make your products more popular as well. I will try to outline some of the main multi-channel opportunities below.

Traditional Online Store

Establishing a multifunctional online store is definitely the first step to go for any successful online venture. A web store owner is able to track the history of orders and research how to make customers absolutely satisfied, create a loyal base of repeat clients and increase conversions over time. Moreover, online businesses can save a fortune on the physical space even if the overall volume of sales grows dramatically. This means that it isn’t necessary to keep all the items in the warehouse and it’s possible to deliver some items directly to the customer from the manufacturer.

Some multi-featured online store search and product filters are also indispensable options for any successful web store as they allow to find a specific item even for a complete computer newbie. All payments need to be accomplished online and purchases delivered right to the client doors, requiring no additional efforts from them.

Multi-Vendor Marketplace

If you are going to try yourself in a multi-vendor marketplace, this can be a very wise business decision. Related tactics can raise an online venture to the next trading level, especially in the case of cooperation with another or a few other vendors. A merchant can join such an online marketplace and create a product showcase without spending money on costly professional assistance. Working in a multi-vendor environment will also allow start-ups to present themselves, even with a limited marketing budget

Mobile Stores

The world is changing day by day and there is no news that people use smartphones and tablets for online shopping actively. In some cases, this is just more convenient than using traditional desktops or laptops. That’s why any merchant should pay particular attention to providing a mobile version of his web store. Make your products available for prospective clients “on-the-go” and you can be impressed with how your sales will rise up!

Don’t forget that not all eCommerce software supports this crucial mobile functionality, so be sure to find the one that meets all standard and mobile criteria you have.

Mobile Ecommerce Applications

One of the most perspective channels of trading online is a mobile eCommerce application. If you have noticed an extensive growth of mobile traffic over the last time, it makes real sense to think over your own mobile application. Create a free application and make it accessible through Google Play and Apple App Store. Develop something functional with rocket-fast speed and the convenience of making purchases in a few easy steps only.

The other important advantage is that you get the opportunity to track your prospects’ mobile behaviour and make related application modifications to serve users better. It can also allow you to manage your business online reputation.

Amazon & eBay Integration

While looking for the new sales and marketing channels, don’t forget about Amazon and eBay as they can help you promote your inventory to the wide international audience. Ensuring related integration of these sources with your online store, you are getting a chance to showcase your products to millions of prospective clients.

Update your listings in Amazon and eBay regularly and make them more competitive if compared to other available offers. This integration will provide your site with promotional tools and merchandising features of Amazon and eBay. With the help of built-in tracking tools, sellers are able to analyze product sales and optimize their business performance.

As you can see, it is not enough to use just a single sales and marketing channel to succeed online. That’s why it’s very important to work with as much eCommerce channels as possible to make your venture competitive in a tough modern business environment.

Would you like to share your thoughts on multi-channel eCommerce and the advantages it has to offer? Leave your comments below.

Yashik Patel
Yashik Patel is a Google Certified, Digital Marketing and professional Blogger. He has 5+ years experience in SEO, SEM and ORM (Online Reputation Management) field.

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