WhatsApp was first offered in 2009, and Facebook acquired it in 2014 for a huge price. To this day, we do not see a severe monetization program for this massaging giant.
It has 1.5 billion users in 180 countries, making WhatsApp the most popular messaging app in the world. WhatsApp Business app is also becoming famous, and it has more than 100 million users on Play Store alone.
If Facebook decides to add a payment system similar to WeChat, how will it affect Venmo (a mobile payment app from PayPal)? What are the updates of monetization for this massaging giant?
This article discusses the impacts of a possible payment-processing feature in WhatsApp and the monetization options on the table for WhatsApp. Continue reading if you want to learn more about this important topic.
Monetization of WhatsApp
We have seen traditional ads on websites since the dawn of the internet. When the Smartphone revolution set in, mobile apps also started to display similar ads, but some apps are the exception.
WhatsApp is one of the few favorite apps worldwide, but they do not want to embrace traditional advertising methods. The people at the help are believed to have been working on a newer and better advertising model for WhatsApp for a long time.
Marketers are passionately waiting to see how the monetization of WhatsApp will come out. On the other hand, users are not ready to see ads on WhatsApp and WhatsApp Business apps.
WhatsApp vs. Venmo
Venmo is not a new name for those who live in the United States and often make payments from a mobile wallet. It is a famous mobile application from the digital payments giant PayPal.
You might be aware of other messaging apps that allow people to make payments as well. One of the examples is WeChat. Telegram is another favorite messaging app that allows its users to make payments.
WeChat is more like Messenger than WhatsApp. It has been learned over the years that allowing payments on WhatsApp a viable option for Facebook management.
Even if they do not allow payments, they have many other ways to make money through this messaging giant. One of the options is to enable ads as they have let on Instagram and Facebook.
Monetizing Options for WhatsApp
In the past, Facebook has planned to display ads on WhatsApp, making it yet another advertising platform, but people opposed this move and made them take this controversial decision back.
Sooner or later, they have to make money because this messaging giant costs a lot per month. It is expected that Facebook will monetize this global app by 2020.
It is expected that WhatsApp will have ads just like Facebook ads. It is also possible that WhatsApp will have ads just like Instagram ads. Hopefully, we will see in the coming months how it goes.
Facebook monetization is a hot discussion topic these days, and different people have another prediction for the future of Facebook, Messenger, Instagram, and WhatsApp.
If you want to learn more about this topic, you can read more articles on this topic. It is also useful if you contact a Facebook ads expert to know more about this topic.
By contacting a digital marketing expert, you will be able to get valuable insights into your business. You should not follow the strategy that worked for other organizations.
It would be best if you had a strategy that is likely to work well for your business.
Last Word about Monetization Wars
You have read how important it has become for Facebook to monetize WhatsApp. It has been 6 years after acquiring WhatsApp, and Facebook is still looking for newer and better ways to monetize it.
The truth is; Facebook has tried many times to monetize WhatsApp, but they stopped their monetization efforts due to some reasons. A while ago, they started to show ads, but they stopped due to public uproar.
Facebook is expected to monetize WhatsApp by 2020 as investor pressure rises. In the end, we can say that if WhatsApp starts to enable people to make payments on WhatsApp, Venmo will hit the most.
Let us see how the monetization of WhatsApp goes. What do you think about this post? Please do not hesitate to contact me if you need to add something to this discussion.