Online stores are being set up daily with a wide variety of e-commerce platforms to choose from.
Out of the many e-commerce solutions out there, I have been able to use a few of them: Opencart, Magento, WordPress with Woocommerce, and Shopify. I think Shopify is easier to use.
In this article, I will discuss why I think Shopify is a better option for your e-commerce solution.
I will start by saying the reason for choosing them as a better option is a personal preference.
Technology has made it so easy to set up an online store, to the point you are worried about only adding products and marketing your store. Most of the challenging tasks are taking care of; for example, you need not worry about building a theme from scratch for your online store; there are so many e-commerce solutions themes out there you can buy and use.
If you decide to start an online store today, here are the reasons why Shopify is a better option.
Top-Notch Security Hosting & Built-in Speed
When it comes to hosting a website, people look out for Security; if you are processing credit cards and speed, you want to give your visitors a fantastic browsing experience. To consider a website fast, load time should typically not be up to 5 seconds. For every second that your customer waits for your store to load, chances they might leave and seek alternatives.
Many e-commerce solutions outsource payment handling to a 3rd party vendor such as Google wallet and PayPal. Even so, if your online store is not configured correctly, the connection can be slow. Also, it would be best if you went through the hassles of safeguarding your customer’s credit cards through extra layers of Security to remain PCI compliant and be able to process credit cards.
Speed and Security are like the wheels running an online store. Shopify, an all-in-one solution, takes care of this. Start an online store with Shopify today and leave it to the pros and let them worry about a whole bunch of issues that come with hosting an online store, such as hackers, caching, compliance, etc.
With Shopify, no need to worry about downtime. They are there to make sure your store is always online.
Excellent Customer Support
If you seek excellent customer support for which e-commerce solution you want to opt-in for, Shopify certainly is the one to choose. With most e-commerce solutions that offer open-source software to the public, you have no one to support when building it and running it yourself, well, except you want to pay so much money to developers. Even if you want to seek help from these e-commerce solutions forums, it is so unresponsive. Sorry to say I had this experience with WordPress. But this is not the case for Shopify. You get answers fast to all your questions. There are 3 ways you can seek help from Shopify; FAQs, email/chat support, and phone call support. They have experienced representatives that will answer all of your questions.
Shopify Apps Store (Add-ons)
When it comes to choosing a platform that offers a large selection of apps and add-ons, look nowhere else than Shopify. Their robust collections are there to transform your site. There is an app for everything you want to achieve. Name it; Sales apps will help you grow your business; sell more products, Social Media apps, shipping apps, etc. Some apps are free to use, and that does cost. Go to their apps store and make your choice.
Marketing & SEO
You might have an extensive collection of products in your store, but what good are they if customers can’t find your store and purchase your products. That is what marketing is all about, and Shopify has gone the extra mile by providing their clients with Marketing & SEO tools. Every store setup with Shopify comes with essentials marketing tools, but you can always look at their app store to explore more options. Shopify has some SEO and Marketing tools; Search engine optimizer – This tool helps potential customers find your store using a search engine. To add to this, Shopify supports SEO best practices like customizable H1, title, and Meta tags. Other marketing tools in place for use are; sitemap.xml generator, Google AdWords credits, email marketing, and most significantly, the ability to sell on Facebook.
With all this said, if you are looking for e-commerce solutions that are well equipped with the right marketing & SEO tool, Shopify is a better choice.
Ease of use
What use are e-commerce solutions that are big in features but very difficult to use? But at least that is not the case, as most e-commerce solutions now have one thing In common; their dashboard is easy to navigate. Most now even have a setup wizard that will guide you by setting up your first store.
Shopify has always put their customers’ needs first, not just with great features but also with their very easy to navigate dashboard, from links to quickly adding products to customizing your site’s look. Everything in their dashboard is pitched clear, and you do not need help from anybody with their dashboard as Shopify makes room for the novice to use their platform easily.
Themes are what enhance the front end design of your store. We can’t argue that how your website looks matters a lot to you and your customers. Even if you have terrific products, If your store design doesn’t appeal to your site’s visitors, then chances are they will take their shopping elsewhere, and you won’t want that. Even as an online store owner, you feel more energetic when you see what great work you have done to make the design of your store more appealing.
If you are looking for an e-commerce solution that offers professional themes, both free and paid, then certainly choose Shopify. With themes created by world-renowned designers like Happy Cog, Clear left, and Pixel Union, you’ll love how your website looks on Shopify. There are no better e-commerce solutions that offer better themes than Shopify. If I rated Shopify themes, it would be 100%.
Manage your online store on the Go. With Shopify Mobile, it gets easier. Right from your mobile phone, you can capture payments and fulfill orders, Send shipping notifications from the post office, quickly see items that need your attention, and track trends in your business. There is more to this; you can also add products, take a product photo, change a price, or manage inventory, email, or call a customer and with all your data synced with Shopify. All this can be done wherever you are in the world, as long as you have a mobile phone and internet access.
Shopify Makes Running an Online store seamlessly easy and you can start using Shopify with a 14-day trial.