Assume you hosted an event after a lot of planning and research to make it a big hit but you notice your audience taking naps and yawning in between.
Heartbroken! Wouldn’t you be?
Instead of feeling bad, you need to rectify where and what went wrong. In most cases, the audience often gets bored when there is no source to grab their attention.
In such cases, Social Media Feeds on Digital Signage acts as a perfect medium to increase the engagement of the audience and to instill excitement and enthusiasm in them.
In this blog, we shall be covering various social media feed ideas that you can display on your digital signage to strike excitement in your audience.
But first, let us understand the prerequisites associated with it.
Why Should We Display Social Feed On Digital Signage?
Integrating your Social Media feeds on Digital signage can reap several benefits for you & your brand by increasing brand visibility, gaining clientele, increasing brand awareness, and user engagement all at the same time.
Now, since you have understood the significance of displaying Social Media feeds on Digital signage, let’s delve into the various ideas that you can use to increase your user engagement and brand value.
1. Display Your Social Proof
To gain the faith and loyalty of your customers, you need to give them a strong reason. Your customers must see your brand as reliable, authentic, and trustworthy.
You must display all the valuable and relevant User Generated Content and display it on your social wall. Be it in the form of images, videos, etc.
That content will act as the social proof of your brand and increase the conversion rate and boost sales with time and also make your customers engage with your brand & campaign.
2. Hashtags Campaigns With Live Results
Hashtag Campaigns have emerged as a common marketing strategy for many brands and businesses.
With the digital signages, you can take the feed offline and showcase it to instill curiosity amongst people and they might also feel like being a part of the campaign.
You have the functionality to display instant results as well. This way the users can on the spot participate and see their comments featured.
Always remember everyone likes to get featured on social media. This will encourage them and inspire other audiences to be a part of the campaign too.
3. Integrate Timely Offers Posted On Social Media
By displaying limited-time offers posted by you as your Social media feed, you can showcase it on Digital Signages to instantly grab the attention of shoppers.
Have you ever been attracted to digital signages with the message ‘Grab Now’, ‘Hurry, Limited time offer’, or ‘Buy 1 Get 2 Free?
Well, everyone does!
This is the impact that is left on your audience as well. Shoppers immediately get excited and head to the stores to check out the limited-time period offers.
4. Integrate Live Streaming Videos Displayed on Social Media
As much as images and videos garner the attention of audiences, Live videos on Social media have been trending for a long time and have created a place amongst brands.
Hence, marketers now choose the path of Live streaming to increase their brand awareness and value.
As a brand, you can display the live stream of your ongoing live video talking about a particular topic or during a collaboration with an influencer.
To increase the engagement further you can request the audience to tweet or post their views on social media and you can display the same during intervals or in between to increase customer engagement.
5. Display Facebook/Google Reviews or Testimonials to Build Social Proof
Imagine yourself as a potential customer and you have gone to take a spa service. You read the reviews online and decide to book an appointment.
While you wait for your service to begin, you see a large screen with good reviews from their existing customers.
You will instantly feel confident about your decision and the services of the spa. That’s the power and charm of displaying social media reviews on digital signage.
You can showcase how your existing customers used your products or services and thoroughly enjoyed using them.
Summing It Up
You can give a boost to your business using Social Media Feeds on Digital Signage.
We are sure that you now understand that social media when incorporated into Digital signage can tremendously increase user engagement and bring the best out of your business.
The more User Generated Content you display, the better results you can enjoy.
If you are a business and not collecting relevant content from your social media platform and displaying them on Digital signage, then you surely are missing out on something significant for your business’s growth.
While concluding, we highly suggest you encourage your customers to share their experiences, feedbacks related to your products or services on social media platforms and you can display them prominently on digital signage at various venues at a similar time and maximize the profits of your business.