Best SEO Backlink Building Strategies in 2021

Do you know SEO (Search Engine Optimization) drives 1000%+ more traffic compared to organic social media? Yes, that’s the importance of SEO that you should never underestimate.

Professional SEO service providers such as can help you a long way by providing a suitable SEO package to secure top positions in search engines and establishing your online success.

From keyword analysis to local map optimization, SEO strategies involve many technical and non-technical aspects. That’s why involving a professional SEO firm that can look after all these is essential.

While there are plenty of SEO packages, you must look for the best option so that you can make the most of your investment in this marketing strategy.

link building

Link Building Miracle

According to studies, blogging consistently will help you get 434% more indexed pages and your inbound links will grow by 97%.

More and more businesses are using SEO in order to win more customers and improve their online presence. Link building is one of the most essential aspects of SEO.

It is the procedure that involves getting backlinks. With the help of this SEO strategy, you can improve search engine visibility.

Here are some of the important aspects that can help your business make the most of SEO link building in 2021:

1. Establish Your Resources

The first thing you need to do is to have an idea of your resources for a link-building campaign. This SEO strategy calls for time as well as money. You may have to pay a reliable SEO service provider, research work, software, etc.

Generally, you will need to invest around $3,000 to $5,000 for a good SEO package. Since backlinking is a technical job that requires hard work as well as creative thinking, you may not be able to do it all on your own.

So an SEO expert firm that has reasonable packages can be great to manage your SEO needs.

2. Assess Existing Links

You must know that applicable link options differ according to industry. But you must remember that your targeted link should include people or firms that are related to your business. That’s a rule of thumb.

If you do not take this approach you will struggle when it comes to getting links.  To know what opportunities are available you need to assess the number of contents that are publishers in your niche. For this it is best to take the following approach:

  • Identify categories of candidates for links based on their capacity to link to you. That may include web directories that are focused on your niche, bloggers, etc.
  • Next, you need to find out which link options are suitable for your business.
  • Make your strategy to get links. You may opt to getting in touch with candidates or registering your site if you go for business directories, trade organizations, and so on.

3. Check out competitors’ common backlinks

Finding out the backlinks of your competitors is another simple way to build your own backlinks. You can also target the same websites or blogs for building your backlinks. If they managed to get these you can get them as well.

4. Check Your Link Assets

Do you know it is possible that you may already have assets that can help your business get more backlinks only if you market them in the right manner? Link assets may include team member profiles, your product, or content. Let’s say you have a team member with a great social media profile.

You can make him your brand promoter and get more people linking to your business as a result.

So you can explore all these link assets like brand educational videos, free online tools, etc.

5. Focus on the Current Links

Another simple SEO backlink strategy is to consider links that are working well at the moment. See how you are getting leads and customers at the moment. Once you see what is best for you currently you can design your backlinks campaign accordingly.

Exploiting your existing resources such as free members, coupons, etc. can be great as it will not cost you much and help you generate backlinks too.

6. Build Relationships

Relationship building is also important for your link-building efforts. You must always look to build new contacts. Exploring options such as blogs, forums, blogs or social groups is a good idea.

You should actively participate in online communities and you will ultimately get a chance to build relationships which in turn will allow you to build backlinks.

7. Write Guest Posts

According to Forbes, guest posts are an effective part of a link-building strategy because they’re mutually beneficial.

Guest blogging on relevant websites allows you to build backlinks and also helps you improve your online authority. You will also be able to reach out to wider audiences which are not possible if you only your own platform.

guest post

There are plenty of websites and blogs that will accept publishing your blog. But before you opt for the one you need to see to a few factors:

  • The website or blog is relevant to your industry or niche
  • Never directly promote your business in your blog
  • Provide valuable articles that readers would love to bookmark and refer to

If you are not a writer or in case you don’t have a professional to write your guest posts you should look for a professional service that can look after your guest posts.

8. Align Business Objectives

You must also align your business objectives with your SEO strategy. In other words, you should use link building in such a way that will help you reach other business goals. This way you will enjoy multiple benefits for your business.

9. List Your Website

Listing your website in online directories that are relevant to your niche is another simple idea of building links. Look for niche directories and those that are linked to informative websites for a particular industry.

Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online.


These are just some of the SEO backlink strategies that can take your business to the next level this year. So if you are not already using them make sure you incorporate them in your marketing strategy now.

In case they are a part of your plan, it is time to review them and make changes to ensure they give you better results. Good luck!

Yashik Patel
Yashik Patel is a Google Certified, Digital Marketing and professional Blogger. He has 5+ years experience in SEO, SEM and ORM (Online Reputation Management) field.

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