Web scraping is a trend that has been previously famous for all the right reasons. As businesses continue to digitize and move online, there are now many websites and internet information to crawl through.
Unfortunately, going through sites and data online is time-consuming yet crucial for the success of your business. Web scraping helps scour information necessary to your business online in a fast, easy, and efficient way.
Given the prevalence of web scraping, most businesses have considered getting a web scraping tool.
With that said, if you’re already engaging in web scraping, check out this article to learn more about the two different approaches to web scraping and have a better understanding of their differences.
Introduction to web scraping
Simply put, web scraping is when you obtain publicly available data from a website for your personal needs and import the data obtained to your computer.
To scour through the data on the website, for example, a competitor website, you will need a web scraping tool.
We will look into the two commonly used web scraping tools in this guide. However, before that, let us first understand why web scraping is essential.
Uses of web scraping
There are numerous uses for web scraping. The three main uses of web scraping are SEO monitoring, price scraping, and review monitoring.
Here is an in-depth look at these main uses of web scraping:
Technology has always been dynamic, especially when it comes to search engines. In the ever-competitive business environment, you always need to be a step ahead of your competitors. One way you can do this is by using web scraping for SEO monitoring.
Some web scraping routines can be a deal-breaker for your SEO performance. For example, you can use web scraping to collect keyword results which you can use in your SEO strategy to make it successful.
Also, you can use web scraping to get data and to identify potential guest blogging opportunities. Finding a guest blog with the same ideas or blog style as yours is a tedious and rigorous process.
However, web scraping can do this for you. You can also use web scraping to obtain accurate data for your site’s content and obtain the highest-ranking categories.
As a business owner, you need to be careful about how you price your products. In the digitized world, stores have moved online. Therefore, you should set a competitive price to enjoy your share of the market.
Price scraping is the process of extracting price information through a web crawler. Web scraping tools automate the price scraping process and make it easy for the business to compete in the market.
The marketplace is full of hundreds of product review sites, depending on your location. Any company that seeks to remain in the market for a considerably long time needs to have authentic customer reviews. First-time buyers rely on the experience of other buyers to make a purchase.
Unfortunately, tracking feedback from numerous websites can be time-consuming. Also, it could result in missing out on some data. Therefore, to overcome these shortcomings, you can use web scraping for review monitoring.
Review monitoring relies on web scraping bots to identify anytime there is a mention of your product. It could be customer feedback or a review. Web scraping helps identify these mentions. If it is a customer review, the bot will extract the information and store it.
This monitoring is fast, efficient and helps improve your customer care services. Also, it can help your business improve their products as they get timely feedback on their products. Besides, it also helps enhance your brand reputation from identified positive reviews.
Two common approaches of web scraping
There are two main approaches employed in web scraping: the use of Scraping APIs, mainly known as third-party scraping tools, and proxies.
Most websites offer APIs. The primary role of a web scraping API is to pass on the information you request to the service provider. Once the provider responds, it sends the information back to you. A scraping API can be built to retrieve heavy data and files or scrape readily available sources.
Scraping API is the best solution for a small business that is starting. For a small business maintaining a proxy budget is not a readily available option, and yet, there are so many competitors to beat. Scraping APIs will help a small business grow and find its way to the top.
On the other hand, proxies are a bit related to your website or internet provider. They come from a secondary company that gives you a private anonymous IP address to hide your actual IP address.
Most businesses have blocked their websites to make it more difficult for their competitors to scrape data. For developers to avoid encountering these blocks, they use proxies. Usually, proxies offer anonymity and high response time.
Proxies are the best solution for big business which already has an established client base and online presence. Already, an established company has invested in available in-house solutions.
Web scraping can make acquiring the necessary data for your business easier and more convenient. However, it’s vital to have a clearer grasp of what web scraping can do and offer you so that you can maximize its advantages.
Hopefully, the information given above has helped you learn more about web scraping and the two different approaches used for it.