Do you know where your customers are? Do you know how to sell your products digitally? Is social media marketing that important? These are questions that all entrepreneurs are probably asking themselves.
The growth of the world population with internet access in recent years has reached 57%, which is an important indication that every company should have a digital presence.
In fact, today it is normal that major companies to show their presence online. Not only, but businesses today have seen the potential that the internet can bring to their businesses when also offering their services online.
Furthermore, there are businesses today that are completely run online, such as online casinos like www.platincasino.co.uk
Most of the population with internet access have smartphones and there is also a growing number of application offerings for online consumers, which has supported the development of e-commerce or online stores such as Amazon or ASOS.
According to various studies, the categories most frequently purchased online are fashion, travel, event tickets, electronics, books, and music.
However, there are e-commerce strategies developed in various countries that support the growth of internet sales of food, beverages, household products, and even personal care, currently, only 12% of internet users buy these products online.
Considering the previous picture, it is easy to determine that in our country we have a booming market, and we must take advantage of this trend to sell our products online.
In this article, we will focus on a digital presence on social networks and more importantly, having a business page on Facebook.
What does Facebook have that other social networks don’t? Why is it important to have a Facebook page for the progress of our business?
According to a Nielsen study, there has been an increase in social media usage in the population, spending nearly 7 hours per week on social networks, especially Facebook.
Most of them are consumers who use smartphones that come with apps. The most used app of 2021 was Facebook.
Considering these facts, it is natural to assume that businesses should shift their efforts to social media platforms such as Facebook. Here are 3 key reasons your business needs to have a Facebook page:
1. This is a low-cost marketing strategy
Unlike the traditional marketing activities which are extremely costly, Facebook gives businesses the opportunity to market themselves and their products/services for a much cheaper price, while still allowing them to reach a wide audience.
This makes it ideal for small and medium-sized businesses on a budget.
2. Share basic information about your company
Your Facebook page is a place where you can post your company name, address, and contact details, and also write briefly about your products and services.
You could also post about your company’s staff, history, or any representative aspect of your company that could attract Facebook users and thereby create interest in what you offer to the market.
3. Share your company’s images and videos
Just as you can publish text, you can publish images and videos of your products and services. This allows you to communicate with your current consumers and potential customers visually.
So would you consider having a Facebook page to boost your business? We hope these tips were useful. Thank you for reading.