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Nowadays, businesses are seen rolling out brochures to reach their target audiences. Brochures, often regarded as traditional marketing tools, help you win half of your marketing battle if designed thoughtfully.
Creatively made brochure designs carry a wide gamut of benefits. Before we jump onto how to create an effective brochure, let’s dig a little deeper into brochure benefits.
Brochure benefits
It’s budget-friendly — Compared to other marketing materials, brochures are budget-friendly. Small businesses that do not want to spend a whopping amount on marketing efforts will find this traditional handout cost-effective.
You can either work with a professional designer to create an eye-catching brochure design or buy them in bulk. Bulk brochure purchase decreases the price significantly. It depends upon you, which way you want to go.
As these brochures will be carrying your business/service/product details, they become valuable for many purposes. You can send them to your existing and targeted customers.
Massive reach — Marketing brochures generally have enormous reach. As long as you get your audiences’ correct addresses, you can send your pamphlets to inform them about your company or services.
There is an online way of targeting them as well. But unlike a brochure at their doorsteps, a digital version often gets unnoticed.
Builds faith —Businesses that send or hand out brochures put them in a good light in their prospects’ eyes. It shows that they are serious about their business and are legitimate. This slowly builds customers’ trust in your company.
How to create effective brochures?
The benefits of brochures are many; we just started a few. But do you know the right brochure designs can work wonders for your business? If you get your brochure design right, it can compel your audience to contact you in no time!
Now, here comes the question, how to create one?
Here, we are going to talk about a few tips to create effective brochures.
Determine the objectives
Depending on the objectives, companies design different types of brochures. The very first step in brochure design is to determine why you need it.
What are the objectives that you want to fulfill with it? Once you identify the objectives, it helps you determine the brochure marketing tactics as well as design.
You also need to determine the segment of your target market to distribute the brochure. Along with it, determine the way through which you’ll be sending out brochures — direct mail, hand distribution, or something else.
Once you answer these questions, you move ahead in your brochure design.
Understand your customers and their needs
For any business to prosper, it’s imperative to understand the customers and their needs. Before you kick off with brochure designs, research who your customers are and what they want from your business.
Find out why they would like to buy your products. Can your product/service solve their problem?
Talk with your salesperson to get the answer to your questions. If needed, talk to your customers.
Instill Attention, Interest, Desire, and Action
AIDA stands for attention, interest, desire, and action. If you want to attract people, your brochure designs need to be compelling.
It has to attract, create interest to be read further, and lure the audience to desire your products/services.
It should compel them so much that they take a specific action like calling, visiting your website, or even buying your products.
Use relevant images
Images speak more than text. Customers always show interest in seeing the real pictures of your products.
Be sure to use relevant product images in your brochures to stir their emotions. This helps them connect with the product. Always use clear and professional images.
Get text and copyright.
In brochure design, a lot of people think that copy isn’t an important part. But that’s not the case. Copy plays a pivotal role in any brochure.
Headlines, product info, everything has a role to play. Think of creating a crisp and to-the-point copy. Do not overcrowd your brochure with unnecessary texts.
Read and check it for any spelling or grammatical errors. If needed, rework the copy to get things right.
Highlight the key points with bullets
There are hundreds of ad agencies out there vying for people’s attention. So, you get just a few seconds to impress them.
Also, people hardly have time to scan through a heap of information. So, they tend to spend little time skimming the required info. Use bullet points to inform them what you offer and lead them to take the desired action.
Make sure your brochure is professional
Even if your brochure has well-written copy and text, it won’t get picked up if the design is clumsy or unprofessional.
Confusion layouts, small fonts, too many fonts, or colors all lead to a poorly designed brochure.
It also makes your business look unprofessional. You can even use a brochure maker to create great brochures leveraging their templates. Or, you can always hire a designer.
You can visit sites like Designhill for free tools like brochure maker and so on.
Make your brochure readable
Proper spacing, proper font size, and background these all contribute to a brochure that’s easy to read.
Making it hard to read for people will eventually ruin your rapport. Don’t put a dark type of a dark background and a gray font on a white background. They make it really difficult for people to read. Instead, use the vice-versa.
Give readers a reason to act.
The purpose of your brochure is to attract people and urge them to act, right? If you won’t give them a reason to do so, there is no use of a brochure.
Customers are fickle-minded; if they don’t find anything to act upon, they will move to the next business. Ultimately, they’ll forget your brand.
Some of the most common efforts to stir their interest are to give them a special discount that’s valid for a specific date, a freebie before a particular date, and so on. The moment you put a time limit, they start acting fast.
Provide them with the website info, email address, phone number, and store location to reach you.
So, whether you’re making professional book cover designs or brochures, keep everything up to the mark. When you get the design right, your purpose falls in place, and you succeed.
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Thank you very much for sharing, I learned a lot from your article. Very cool. Thanks.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?